Strong growth for Brands In
Written by: Samantha Loveday | For: Licensingsource.net
Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.
Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.
The company has secured new jersey apparel licensed partnerships with BooHoo, Pretty Little Thing, Nasty Girl, and Shop Direct, all of which had not previously worked with the licensee.
In addition, it has seen growing interest in Disney’s Mickey Mouse, Warner Bros.’ teen hit Space Jam, and a continued resurgence in the Friends license. Notably, at a time when all bricks and mortar stores were closed in late March, Brands In was able to maximize upon the online opportunity created by consumers as they changed their shopping habits.
Brands In’s strategy of providing both a vertical operation and local sourcing was a key factor in the new retail partnerships. Amazon is currently its largest retail partner with it boasting thousands of live skus on its online store.